品牌是吸引旁观者眼球的东西。包装艺术通过赋予品牌一个有形的身体和形状来定义一个品牌,每个人都可以凝视、欣赏并最终被吸引。围绕一个品牌本质的想法本质上是抽象的,而且常常是不可察觉的,因为人类的感官都无法察觉。挑战是要拿出一个独特的包装设计,以适合印度买家,同时,当它放在货架上时,它应该拿起。
Agency: Saypan Communications and Consultants Pvt.Ltd.
Creative Director: Sandip Shah
Art Director: Ganesh Salekar
Illustration Artist: Monali Pore
Location: India
Project Type: Produced
Client: Pavitra
Product Launch Location: India
Packaging Contents: Flour
Packaging Substrate / Materials: Flexo Packaging
Printing Process: Flexo Printing