品牌创新驱动商业变革

品牌战略定位 + 品牌形象塑造 + 商业体验空间

Strix Group(KETL)标志logo设计,品牌设计vi策划

Electronic Equipment: Control and Filter品牌策划,vi设计,标志logo设计

中文全称:Strix Group Plc

标志logo下载网址:www.strixplc.com

品牌形象重塑(VI设计/VIS设计)需求指数:80

标志logo设计升级需求指数:82

公司简介:Strix Group Plc is an Isle of Man-based company engaged in designing, manufacturing and supply of kettle safety controls and other components and devices involving water heating and temperature control, steam management and water filtration. The Company’s core products are kettle safety controls, which are responsible for disconnecting the power to the heating element when either water has boiled, operated with no water present, or in some products when the kettle is lifted off its base. Its control set series include U18/U88, R-series, KeAi-series, KeAi-set, U11 series, U17 series, U67 series and U9 series. Its Aqua Optima is a range of domestic water filtration products, including jugs, water filters and other related appliances. Its other products include steam boiler, instant flow heater and turbo toaster.

公司地址:Malew IM9 2RGIsle of Man

品牌设计是在企业自身正确战略定位的基础之上,基于正确品牌定义下的视觉沟通,品牌设计协助企业塑造品牌气质并发展传播符号,不仅协助企业正确的把握品牌方向,够降低行销成本并,而且能帮助企业有效积累品牌资产。品牌设计来源于企业品牌战略定位、市场营销策略和消费人群定位。

LOGO是标志、徽标或商标的英文说法,LOGO是对企业最直观的视觉表达,对品牌识别和营销推广有重要作用。常见的logo类型有文字logo和图形logo等。logo设计是设计一个图形标志,logo是品牌视觉的核心。VI设计是一套视觉识别系统设计,VI是品牌视觉应用的体系化规范。logo设计是VI设计中的一个核心部分。

VIS设计的英文全称Visual Identity System, 即视觉识别系统设计, VIS通常简称为VI,VI设计是通过标准化、规范化的形式语言和系统化的视觉符号来完成品牌视觉沟通的体系化设计工作。

企业形象设计又称CI设计,CI英文Corporate Identity的简称。企业形象设计完成的结果是企业形象识别系统(简称CIS),CIS是英文全称是Corporate Identity System。

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