滨海湾花园导视系统设计

滨海湾花园(Gardens by the Bay)由滨海南花园、滨海东花园和滨海中花园三个风格各异的水岸花园。该花园占地101公顷,位于滨海湾亲水黄金位置,是整个滨海湾项目的组成部分之一。该项目导视系统由thomas.matthews公司设计。

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

Gardens by the Bay is one of the largest garden projects of its kind in the world. Located on reclaimed land in Singapore’s new downtown at Marina Bay the site provides a unique leisure destination for local and international visitors.

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

The Garden’s identity pattern took its lead from the stars of the garden; the flora and fauna. The studio worked closely with the masterplanning team to help create an identity that worked not only on the communication media but also, within architecture, landscape, packaging and even the tour bus.

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

In response to the challenge of representing the massively diverse environment, and taking inspiration from the multi- layered Singaporean culture, the eastern craft of paper-cutting and the paintings of Rousseau (the client’s favourite artist), we developed an intricate and organic ‘brand pattern’. The pattern cleverly conceals wildlife that can be found in the gardens, and the process of discovering them suitably reflects the wonder of the natural world that the project evokes.

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

This diverse pattern has been has been cropped, abstracted, tessellated and implemented through all communication channels and used extensively through the garden wayfinding, and on merchandising. It has been laser cut into back-lit signage, used as filigree patterns in shelters as well as textile designs for scarves and tote bags. The also studio developed two cuts of typeface with complimentary icon designs.

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

After detailed research on the unique multinational culture of Singapore a comprehensive colour palette was created with the deep purple of the Mangosteen fruit as the principal unifying tone. The themed gardens and landscaping follow this palette. The rich claret of the Supertrees and the bright red of the Dragonfly Bridge add to this overall colour composition.

滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews
滨海湾花园导视系统设计
滨海湾花园导视系统设计 © thomas.matthews

版权声明:以上文章信息来源于网络(非德启作品),文章内容仅代表原作者的观点。除了已经标注原创的文章外,其它文章版权和文责属于原作者。文章中出现的商标、专利和其他版权所有的信息,其版权属于其合法持有人。对可以提供充分证据的侵权信息, 我们将在确认后的24小时内删除。本网站之声明以及其修改权、更新权和最终解释权均属深圳市德启企业形象设计有限公司所有,所有文章未经允许,严禁转载。

品牌战略定位 × 品牌形象塑造 × 商业空间设计

中小企业 – 上市公司 – 跨国企业 – 国有企业 – 世界500强