滨海湾花园导视系统设计

滨海湾花园（Gardens by the Bay）由滨海南花园、滨海东花园和滨海中花园三个风格各异的水岸花园。该花园占地101公顷，位于滨海湾亲水黄金位置，是整个滨海湾项目的组成部分之一。该项目导视系统由thomas.matthews公司设计。

Gardens by the Bay is one of the largest garden projects of its kind in the world. Located on reclaimed land in Singapore’s new downtown at Marina Bay the site provides a unique leisure destination for local and international visitors.

The Garden’s identity pattern took its lead from the stars of the garden; the flora and fauna. The studio worked closely with the masterplanning team to help create an identity that worked not only on the communication media but also, within architecture, landscape, packaging and even the tour bus.

In response to the challenge of representing the massively diverse environment, and taking inspiration from the multi- layered Singaporean culture, the eastern craft of paper-cutting and the paintings of Rousseau (the client’s favourite artist), we developed an intricate and organic ‘brand pattern’. The pattern cleverly conceals wildlife that can be found in the gardens, and the process of discovering them suitably reflects the wonder of the natural world that the project evokes.

This diverse pattern has been has been cropped, abstracted, tessellated and implemented through all communication channels and used extensively through the garden wayfinding, and on merchandising. It has been laser cut into back-lit signage, used as filigree patterns in shelters as well as textile designs for scarves and tote bags. The also studio developed two cuts of typeface with complimentary icon designs.

After detailed research on the unique multinational culture of Singapore a comprehensive colour palette was created with the deep purple of the Mangosteen fruit as the principal unifying tone. The themed gardens and landscaping follow this palette. The rich claret of the Supertrees and the bright red of the Dragonfly Bridge add to this overall colour composition.