The Working Capitol办公室导视设计

这是唐人街一个历史悠久文化遗产建筑改造的联合办公室,一个创业孵化基地,办公室导标牌系统由foreign policy design创建。简单的文字印刷、立体的图标离墙安装,看似普普通通的工艺和材料,却也能实现一个高水平的项目作品。
A modern co-working office that is transformed from heritage historic shophouse in Chinatown; it is not the typical start-up incubator shared office sort of environment but more of a Shoreditch House. The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business.

The brand concept is based on the Euclidean Principle and the visual language is inspired by Euclidean’s geometric construction. The idea that something beautiful can be created with a given set of basic axiomatic system, reflects The Working Capitol’s three pillars: (A)creating beautiful spaces; (B)combined with contemporary lifestyle; and (C)community. Just like the three dimensions in solid geometry. With these basic building blocks in place, the sphere of influence can multiply and grow. The Working Capitol will be a confluence of dynamic conversations and rapid prototyping of ideas. We thus coined the tagline: The Knowledge Worker, Inspired.

As an extension of Euclid’s theory that governs its many outcomes, the way finding and signage system utilizes an anamorphic approach— its outlook varies at every vantage point. The Working Capitol’s interiors is largely centered upon an interplay of materials and this principle influenced the choice of signage materials; often more than one material on a single surface. A business that is grounded in well-designed spaces for collaboration and great ideas, copy used for the way finding system is concise and tongue-in-cheek for a lively and stimulating environment.

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