Studio dn&co’s wayfinding for London’s Here East campus features symbols borrowed from circuit drawings.

dn&co was tasked with designing both interior and exterior wayfinding for Here East, a technology hub in Hackney Wick that is part of the redeveloping Queen Elizabeth Olympic Park.

Inside the building, large bright orange graphics placed on the walls and floors guide visitors to different areas. The signage uses lines and symbols based on those found in electronic diagrams.

The emblem for a transistor is turned into an icon for the reception desk, while the zigzag resister symbol represents doors.

As in a circuit diagram, the symbols are connected by lines – forming a giant floor graphic that connects different elements of the building.

dn＆co工作室为伦敦Here East中心创作了室内、外标牌系统，设计创意的概念是电路图及相关元素的符号。户外的标牌外形结合的建筑的外观折线，室内的系统采用大胆的现代手法，通过对各区域设计了对应的图形符号，简单而实用的低本成印刷工艺。大胆的彩色引导游客到不同的区域。