Abdali购物中心品牌形象及导视设计

Abdali Mall wanted to offer the best customer experience through architecture, hospitality and technology.

Our solution was a brand identity that was dynamic and vibrant. We developed a language that treated it’s customers as guests not visitors. The logo mark is a playful expression of the letter ‘A’. The visual language has a wide colour palette and flexible creative usage. The graphic language includes lines used to separate information horizontally and diagonally, this was applied to small scale printed collateral to large car park graphics.

The bespoke hospitality hub is based on the curved corners and diagonal angles of the logo mark. It defies conventional notions of the information desk by breaking the customer/staff barrier and providing a home-base for the mall’s ‘hospitality ambassadors’. Wayfinding information is delivered via hand-held tablets running a bespoke app. Tablets are used in leu of large touch screens as they can serve more visitors simultaneously and allow for a more intimate and personal approach.

Abdali购物中心品牌形象及导视设计© Gensler London Graphic Team

Gensler 伦敦办公室环境图形设计团队为Abdali购物中心提供了品牌形象和购物中心的导视设计，品牌的标志是一个俏皮的“A”，充满活力而又动态，对于导视系统，Gensler设计了一个雕塑式作品，融合了智能程序，安装了多个平板电脑，可以让客人便方便的了解购物中心的信息。