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CareerTrackers宣传广告设计,用设计将枯燥的数据生动化

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers是澳大利亚一个全国性的慈善组织,为土著大学生提供专业的职业道路、实习项目和与私营部门雇主的联系,从而解决土著的劣势。它是通过一个非洲裔美国人实习项目改编的模型来实现这一目标的,该项目已经有45年的历史。她们致力于帮助更多学生在赞助公司实习,这样可以在大学毕业后更快的成为全职员工。总部位于悉尼的Garbett工作室与 CareerTrackers合作,为该组织的颁奖晚会设计宣传广告设计

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers的年度报告记录了非营利组织在澳大利亚的一系列陈述和统计数据所产生的影响。 这种一组卡片的设计模式 ,把枯燥无味说明和数据变得温暖而有个性, 简化信息有助于明确量化统计语言。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

在西方慈善组织为土著人实施社会流动的背景下,任何涉及土著艺术的设计都可能导致生硬感,尤其是在与统计数据相结合时呈现的时候。土著艺术显然是一个起点,构建了一个具有其自身特性的东西,并在它与各种资产的联系中具有系统的有用性。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

在风格上,Garbett运用张力、对比和排列,创造了一个丰富多样的有凝聚力的系统。单一节奏机械化的字体在色调上有差异,但在形式上与意象有共性,有助于提升和赞美。统计数据的有形化,以及可衡量的结果与基本的人为因素之间的平衡,让人感觉很有分量。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and award design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

颁奖典礼的附属品,就像年度报告一样,采用图表,并赋予它进一步的物质维度。颁奖雇佣的土著艺术的材料工艺,但之前在形状图形的形式语言表达,而卡死削减可能会保持空闲的手忙,工作在一个元素的娱乐与洞察事件期间,也许更多的象征意义,谈到对未来构建一个稳定的和多样化的基本结构。

Gala awards collateral by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Gala awards collateral by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and award design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and print by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and print by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers是澳大利亚一个全国性的慈善组织,为土著大学生提供专业的职业道路、实习项目和与私营部门雇主的联系,从而解决土著的劣势。它是通过一个非洲裔美国人实习项目改编的模型来实现这一目标的,该项目已经有45年的历史。她们致力于帮助更多学生在赞助公司实习,这样可以在大学毕业后更快的成为全职员工。总部位于悉尼的Garbett工作室与 CareerTrackers合作,为该组织的颁奖晚会设计宣传广告设计

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers的年度报告记录了非营利组织在澳大利亚的一系列陈述和统计数据所产生的影响。 这种一组卡片的设计模式 ,把枯燥无味说明和数据变得温暖而有个性, 简化信息有助于明确量化统计语言。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

在西方慈善组织为土著人实施社会流动的背景下,任何涉及土著艺术的设计都可能导致生硬感,尤其是在与统计数据相结合时呈现的时候。土著艺术显然是一个起点,构建了一个具有其自身特性的东西,并在它与各种资产的联系中具有系统的有用性。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

在风格上,Garbett运用张力、对比和排列,创造了一个丰富多样的有凝聚力的系统。单一节奏机械化的字体在色调上有差异,但在形式上与意象有共性,有助于提升和赞美。统计数据的有形化,以及可衡量的结果与基本的人为因素之间的平衡,让人感觉很有分量。

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and award design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

颁奖典礼的附属品,就像年度报告一样,采用图表,并赋予它进一步的物质维度。颁奖雇佣的土著艺术的材料工艺,但之前在形状图形的形式语言表达,而卡死削减可能会保持空闲的手忙,工作在一个元素的娱乐与洞察事件期间,也许更多的象征意义,谈到对未来构建一个稳定的和多样化的基本结构。

Gala awards collateral by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Gala awards collateral by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and award design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and print by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways
Visual identity and print by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

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专家认同不是重点,重点是市场认同
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融合设计,立体品牌 = 品牌形象 + 空间形象 + 网络形象
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再小的个体也有自己的品牌,再小的品牌也要塑造自己的形象
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设想品牌的未来、让品牌更有意义
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做到好看、好听、好记,完成认知,认同,认购
- 德启品牌设计观点 -
客户买的不是设计师的时间,而是设计师的价值
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