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冰淇淋博物馆 (MOIC) 快闪店粉色vi设计, logo设计

New Logo and Identity for Museum of Ice Cream by The Working Assembly

冰淇淋博物馆 (MOIC) 于 2016 年作为弹出式博物馆体验首次推出——现在在技术上是“体验馆”——在纽约州纽约市,冰淇淋博物馆 (MOIC) 由“促进 IRL 互动和 URL 连接的美丽且可共享的环境组成, 提供有趣的、多感官的冰淇淋表达”。 它的成功立竿见影,前五天售出超过 300,000 张门票,随后前往洛杉矶、迈阿密和旧金山(经过 1 年的订婚,于 2018 年成为第一个永久地点)。 为了配合和引领 MOIC 的发展,它的创始人甚至成立了一家新公司 Figure8,致力于它以及新的“体验”,并在纽约 Soho 区开设了一个旗舰永久地点 – 25,000 平方英尺超过 3 与冰淇淋相关的 Instagram 好楼层——去年秋天以纽约 The Working Assembly 设计的新身份开业。

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Wordmark.New Logo and Identity for Museum of Ice Cream by The Working Assembly

Icon.

旧标志大部分都很好,在一个不起眼的装饰艺术风格的无衬线字体中,最大的问题是它有多薄和它的高度分散注意力的 ® 字形。 新的字标仅通过增加重量就得到了改进,使其更明显且更容易复制,但它的字母形式也更加活泼,尤其是圆形的“A”。 然而,作为一个标志,它并不令人兴奋甚至有趣。 为了补充干燥的字标,一个新图标以抽象的勺子/冰淇淋漩涡的形式出现,其中巧妙地拼写了“MOIC”——这是一个好主意,执行很接近,但会受益于字母的触摸 它到一个新的水平。 这两个元素一起确实很容易且令人信服地传达了这一点,即这个博物馆确实是关于冰淇淋的。

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Guidelines.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

New Logo and Identity for Museum of Ice Cream by The Working Assembly

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Exterior (New York location).

在某种程度上,标志并不需要做太多繁重的工作,因为博物馆本身就是一个品牌,几乎每个房间都是一个上镜的品牌接触点和即时 Instagram 素材,可以有效地宣传和识别每一个 @museumoficecream 实例的 MOIC 标记。 以博物馆为背景,身份元素——字标、图标、Bookmania 的使用和彩虹色板——他们所要做的就是悄悄地支持这些体验,并适度地增强和统一它们,他们会适当地和 引人入胜。

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Entrance.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Neon sign.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Signage.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Exhibit design.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Subway-themed wing.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Instagram fave: the sprinkle pool.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Fridge and ice cream.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Wall menu.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Bar.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Bottles.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Store.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Merch.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Bag.

New Logo and Identity for Museum of Ice Cream by The Working Assembly

Toy truck.

总的来说,所有的应用程序都很好,而且大部分都很有趣,但我觉得它们与博物馆本身的兴奋和执行力有些差距。 我的意思是,不要误会我的意思,我确实认为这很好,比如巧克力冰淇淋很好,但我认为它可能是巧克力冰淇淋加巧克力片和软糖漩涡 -好的。

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