Sayme品牌形象升级

© mubien

BRIEF

Sayme is a technology manufacturer with ten years of experience designing and developing global IoT solutions to improve efficiency and risk management in systems and installations for Industry 4.0 and Smart cities.

Both, products and mother brand needed a clear and defined new visual identity system that allowed the development of corporate applications in an agile and coherent way, as well as guidelines for the creation of new lines of business or products.

Coinciding with the opening of new offices and the expansion of its products to new countries, it was vital to make a rebrand in search of an identity that shows the real values and product offer of the company.

SOLUTION

We worked during months with Sayme’s marketing and directive teams definiting the new identity and their communication needs, we made a complete redesign of the mother brand taking into account some typographic details of the previous logo and designed a new symbol that sets the path for the different product lines.

We designed the different spaces at the new offices and their wayfinding, as well as corporate stationery and product brochures. We also illustrated Sayme’s offer starting from their logos and explaining the need that covers each line of product.

After rebrand, Sayme is positioning as one of the leading companies in the sector and have managed, among other milestones, the close of a global agreement to become the largest IoT LPWAN solution manufacturer in the world in collaboration with Sigfox.

Sayme是一家技术制造商,拥有十年设计和开发全球物联网解决方案的经验,以提高工业 4.0和Smart城市的系统和设备的效率和风险管理。
Smart随着公司的业务和全世界的扩展,需要一个更加国际性的品牌形象、新的身份来提升公司的形象,Mubien Studio通过几个月的努力,为Sayme提供了品牌形象的升级设计其中还包括办公室的空间形象及导视系统。

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

Sayme品牌形象形象升级 © mubien

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品牌战略定位 × 品牌形象塑造 × 商业空间设计

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